What is Customer Feedback?
Customer feedback is information provided by customers about their experience with a product or service. Feedback can be collected proactively by polling and surveying customers, interviewing them, asking for reviews, or implementing the right tools that collect implicit feedback.
The goal is to understand your customers’ needs, identify opportunities for improvement, and ultimately enhance customer satisfaction. Customer feedback has the potential to help teams across the organization – engineering, customer support, marketing, finance, and others – get better at what they do.
Now that you have a fair understanding of what customer feedback is, let’s find out why you need to start listening to customers.
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